Ever since I started Postrcrossing a few months ago, I have found
myself getting more and more frustrated with the quality of the postcards
available in the shops. I know there are
some amazing artists and photographers out there, and yet most of the postcards
I see are either painfully tacky or seriously outdated, low-res images that I
would be embarrassed to send.
I can’t understand why there isn't more focus on getting
some great postcard lines on the market. I mean, these are cards that are sent
out internationally, to people who may know little or nothing about the country.
They may form an impression of the UK based on this card, which could in turn
influence their decision on whether or not to visit. I genuinely believe we are missing a huge tourism
marketing opportunity here. I remember when
I was young I tore out a series of photos from an old issue of National Geographic. They showed an idyllically snowy Toronto scene,
with children making hand prints in steamed-up windows, and carefree residents skating
down the frozen river. From that point on I wanted to visit. I’ll admit I haven’t
made that trip yet…but I will. And all because
of a few great photos. The point is, you
shouldn't underestimate the persuasive power of images.
That’s why I was so excited to find these gorgeous London postcards while wandering down the Southbank this weekend. Photographed and hand processed by Jurek Nems, they are striking and modern, while still focussing on the traditional landmarks and icons associated with the City. He even makes the typical dark clouds and rain of London look moody and artistic. Finally some postcards I will be proud to send.....if I can bear to part with them, that is.
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